It has been a great year from social media in 2014. We have seen Facebook up their game in the ad buying system, delivered social media content that was engaging in the real estate community and helped grow several of our clients Facebook pages.
Although some trends from 2014 are sure to spill over into the New Year, it’s important to detail the new trends that will become staples in 2015 and the ones that will be pushed to the backburner in favor of more appealing applications. Below is a list of social media trends that should be top priority in 2015, along with other trends that may not fare so well.
Social Media Will Reign Supreme
Trends by definition are fleeting; one year, something can be the hottest thing on the market that everyone wants to imitate, and then the next year, it’s tumbleweeds. The one bet you can bank on in 2015 is that social media will officially become the most important tool for marketers and advertisers. With the ability to reach an almost unlimited number of consumers; the flexibility to create and coordinate various types of campaigns across video, still pictures, text, and audio; and the improved software for tracking analytics, social media offers the most powerful platform for engaging audiences across the planet.
Social media and e-commerce merge
Twitter and Facebook are so positively eager to be the front runners on everything they do; checking up on their recent business changes is a great way to stay current, and even ahead, in business. Both Twitter and Facebook has been beta-testing “buy” buttons, which appear alongside tweets and posts and allow users to make purchases with just a click or two.
Increase in social media privacy issues
There has been a surge in social media platforms that allow for anonymity such as Snapchat. Not everyone wishes to post their day to day activities over their public sites. The fact is, many of these sites do not fulfill their privacy mandates. The sensitivity on the subject is growing, and remaining unanimous for users will grow even more in popularity in 2015.
“Peer-to-peer” payments are rapidly becoming the normal way to exchange money. There are currently new payment models that only require a debit card to send money free of charge. This offers an alternative to traditional credit cards, as well as ease of payment.
Networks come and go
Creating a social network and keeping it around is not easy in today’s market. Many new social networks come and go based on the current market, current generational wants and needs, and new business strategies. Networks will continue to change in 2015.
Smart phones will get smarter
There has been a boom in smart devices such as fitness bracelets, home appliances, thermostats, bathroom scales, and even refrigerators. 2015 will be the year where companies will learn to integrate household and daily used items in a way that will help us throughout our daily lives, and not just allow us a reason to post on our social sites.
So get prepared for a whole new year of social. We will be highlighting a new feature every month in 2015 that you will not want to miss! There are a lot of exciting things on the horizon to continue to help you build your online Real Estate brand and amplify it for many to see and learn from.